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5 Must-Haves for Your Product-Based Website

Most product-based business owners understand the importance of a good marketing strategy that encompasses various channels such as social media, emails, word-of-mouth, testimonials, and reviews. However, the final step in a customer's purchasing journey is often your website. Whether you are building a new website or giving your current one a makeover, this blog will highlight the five must-haves for your product-based website to help you optimise your online marketing efforts.

An Engaging Home Page

Your website's homepage is the first impression visitors have of your business and products, so it's crucial to make it engaging and appealing. Ensure that your homepage highlights your newest or best products and is kept up-to-date. You can also use the homepage to feature any promotions, discounts, or upcoming launches. Use professional and eye-catching imagery that resonates with your target audience, and pair it with concise and compelling copy to create a stunning and effective homepage.

An Organised Shop Page

Whether you sell physical or digital products, it's essential to have an organised shop page that is easy for users to navigate. Implement basic filters such as categories and pricing to help customers find what they are looking for quickly. Make sure to include clear and high-quality preview photos, so shoppers can get a good idea of your products without having to click through multiple pages.

Visual Product Pages

Your product pages are critical as they are the last step before shoppers make a purchase. Make sure your product pages include eye-catching images and videos where appropriate, product name, a simple and SEO-friendly product description with relevant keywords, reviews or testimonials from previous customers, and a clear call-to-action. The more information and social proof you provide, the higher the chances of making a sale. Reviews, in particular, are powerful in influencing purchase decisions, so be sure to include them on your product pages.

A Seamless Checkout Page

The checkout process is a critical point where customers may abandon their carts if it's complicated or time-consuming. To optimise your checkout process, make sure to ask for only essential information, create a step-by-step process with clear guidance, allow users to edit their orders during checkout, offer streamlined payment options, provide the option to create an account but don't make it mandatory, and avoid overwhelming customers with last-minute add-on recommendations. Review your checkout process to identify any potential barriers that may deter customers from completing their purchase.

An Accessible Contact Page

A contact page is crucial for customers to reach out to you with questions, concerns, or inquiries. Make sure your contact information or contact form is easy to find on your website, such as in the header and footer, and use it as a call-to-action throughout your site. Keep your contact form simple and straightforward, and let customers know when they can expect a response from you. A contact page also adds a layer of security to your website and reduces spam.


Optimising your product-based website is crucial for effective online marketing. By incorporating these five must-haves - an engaging homepage, an organised shop page, visual product pages, a seamless checkout process, and an accessible contact page - you can create a website that attracts and converts customers. Remember to regularly review and update your website to ensure it remains user-friendly, engaging, and effective in driving sales for your product-based business. Invest in professional imagery, clear copy, and SEO-friendly keywords to optimise your website for search engines, and keep your website fresh with new products, promotions, and discounts.

A well-designed and functional website is your virtual storefront, and it's often the first impression potential customers have of your business. Make sure your website reflects your brand identity, offers a seamless browsing and shopping experience, and instils trust in your visitors. A visually appealing homepage can grab attention, an organised shop page can help customers easily find and purchase products, visual product pages can showcase your products effectively, a seamless checkout process can minimise cart abandonment, and an accessible contact page can encourage communication and inquiries.

Regularly reviewing and updating your website is essential to keep up with changing customer preferences, industry trends, and technological advancements. Stay responsive to customer feedback and make necessary improvements to enhance user experience and boost conversion rates. Additionally, prioritise mobile responsiveness to cater to the increasing number of mobile shoppers.

In summary, a well-optimised product-based website can be a powerful tool in your online marketing strategy. By incorporating these five must-haves and keeping your website updated, you can create a website that not only attracts visitors but also converts them into loyal customers. Remember, your website is a reflection of your brand and can significantly impact your online success. So, invest in creating a website that is visually appealing, user-friendly, and efficient in driving sales for your product-based business.


Amber Toerien

Hi, I am Amber!

I am on a mission to educate and inspire passionate business owners to lift their social media game and build the profitable business [and life!] they want.

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  • Amber Toerien Digital
  • Amber Toerien Digital
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