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Effective Strategies for Finding Clients on Social Media

Social media has become a powerful tool for freelancers and business owners looking to find clients and grow their businesses. While there are various social media platforms available, the strategies for finding clients may differ. In this article, we will discuss effective ways to find clients on social media platforms such as Twitter, Facebook, Pinterest, and Live Video Streaming.


Twitter is a powerful platform for networking and building relationships with potential clients. Here are some tips to help you use Twitter to find clients:

  • Search for potential clients who need your services by using the search bar.

  • Reach out to three new potential clients every week and start building a relationship with them.

  • Reach out to three of your competitors every week, tell them why you admire something they're doing and start a real friendship.

  • Join in Twitter chats. Get to know others in the chat and show them your amazing knowledge!

  • Use Twitter to not only get clients, but keep them. Tweet about your clients' content every now and then and share it with your followers.

  • Don't ignore people who share your work and ask you questions.


Facebook is a great platform for building communities, engaging with potential clients and showcasing your expertise. Here's how to use Facebook to find clients:

  • Join Facebook groups filled with your potential clients. Participate daily in fewer groups than to participate every now and then in lots of groups.

  • Join Facebook groups filled with your competitors.

  • Provide plenty of free advice.

  • Go above and beyond to help people.

  • Start your own Facebook group.

  • Start a Facebook ad campaign.

  • Host a Facebook group party.


Pinterest is a great platform to showcase your work and get found by potential clients. Here's how to use Pinterest to find clients:

  • Join group boards and pin your blog graphics.

  • Be laser-clear in your Pinterest bio about what you do and who you work with.

  • Try promoted pins.

  • Brand your pins and make them look gorgeous, especially if you're a designer.

Live Video Streaming

Live video streaming is a powerful way to showcase your expertise, connect with potential clients and build trust. Here's how to use live video streaming to find clients:

  • Do a live stream with your clients

  • Do Q&A live streams with your audience.

  • Share trackable URLs in your live broadcasts.

  • Stream every day or every week about the thing you want to be known for.

  • Scope about questions your clients usually ask.

  • Scope about struggles your clients go through before working with you.

  • If you've really pleased your clients, ask them if they wouldn't mind recording a video testimonial.

Social media can be a powerful tool to find new clients and grow your business. With these effective strategies for finding clients on social media, you can build relationships with potential clients and showcase your expertise. Whether you're using Twitter, Facebook, Pinterest, or live video streaming, it's important to be consistent, engage with your audience, and provide value. Remember to track your results and adjust your strategy as needed to find the best approach for your business.


Amber Toerien

Hi, I am Amber!

I am on a mission to educate and inspire passionate business owners to lift their social media game and build the profitable business [and life!] they want.

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  • Amber Toerien Digital
  • Amber Toerien Digital
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