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A Beginner's Guide to Understanding How Hashtags Work on Social Media

What are Hashtags?

Hashtags are words or phrases preceded by the "#" symbol that are used to categorise and organise content on social media platforms. They allow users to easily search for and discover content related to a specific topic or theme. Hashtags are widely used on popular social media platforms like Instagram, Twitter, Facebook, and LinkedIn.


How Do Hashtags Work on Instagram?

Instagram is a visual-based platform where hashtags play a significant role in content discovery and engagement. When you use hashtags in your Instagram posts, your content becomes discoverable to users who search for or follow those hashtags. Instagram allows users to include up to 30 hashtags in their posts, but it's recommended to use a mix of popular, niche, and branded hashtags that are relevant to your content and target audience. Research your hashtags to find the ones that are popular and relevant to your content, and avoid using too many irrelevant hashtags in your posts.


How Do Hashtags Work on Twitter?

Twitter is a microblogging platform that uses hashtags to categorise content and facilitate conversations. When you use hashtags in your tweets, your content becomes searchable and discoverable to users who search for or click on those hashtags. It's recommended to use relevant and popular hashtags in your tweets, but not to overload your tweets with too many hashtags as it may negatively impact engagement. Twitter allows users to include up to 280 characters in a tweet, so be mindful of the character limit when including hashtags in your tweets.


How Do Hashtags Work on Facebook?

Facebook is a popular social media platform that also supports the use of hashtags. However, hashtags on Facebook are not as commonly used as on Instagram or Twitter. Hashtags on Facebook are primarily used for public posts and can help users discover content related to a specific topic or theme. It's recommended to use relevant and popular hashtags sparingly in your Facebook posts. Avoid using too many hashtags in your Facebook posts as it may come across as spammy and reduce engagement.


How Do Hashtags Work on LinkedIn?

LinkedIn is a professional networking platform where hashtags are used to categorise content and facilitate industry-specific conversations. When you use hashtags in your LinkedIn posts, your content becomes searchable and discoverable to users who search for or follow those hashtags. It's recommended to use relevant and professional hashtags in your LinkedIn posts to enhance your content's visibility among your target professional audience. LinkedIn allows users to include up to 3 hashtags in a post, so choose your hashtags wisely and make sure they are relevant to your content and industry.


Conclusion:


Hashtags are a powerful tool for beginners to leverage on social media platforms to increase their reach, engagement, and visibility. By understanding how hashtags work on different platforms like Instagram, Twitter, Facebook, and LinkedIn, beginners can effectively use hashtags to categorise their content, facilitate conversations, and connect with their target audience. Remember to research popular and relevant hashtags, be mindful of character limits, and avoid overloading your posts with hashtags. So go ahead, start using hashtags strategically in your social media posts, and watch your social media success soar!

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Amber Toerien

Hi, I am Amber!

I am on a mission to educate and inspire passionate business owners to lift their social media game and build the profitable business [and life!] they want.

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  • Amber Toerien Digital
  • Amber Toerien Digital
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